Two Things SEO And Web Design Must Have According To Google
Search engine optimization is akin to an extreme car chase with Google. The search engine giant updates algorithm around 500 times over a year, leaving website owners, optimisers and web designers constantly going after Google wherever it takes the game.
Ironically, there is just one motive Google puts a great deal of energy into developing and releasing these numerous algorithms: to improve user experience.
If one does web design and SEO with the user experience in mind, then Google will definitely rank this website to the top.
Google Panda 3.3: Google Ranks Websites For Search Quality
With Google Panda 3.3, millions of sites which previously ranked at the top dropped 100 places off the search. Google gave rewards what it deemed as high quality websites, and punished low quality sites. Specifically, Google looked at the SEO tactic of mass writing article and distributing these content to various sites. Google called this webspam. Unfortunately, even good sites got stricken by this new release.
Thinking about it more circumspectly, there should be nothing amiss with mass article writing and distribution as a method to get back links effortlessly. To start with, if the article is high quality, then writing several hundred versions of it to get shared to several hundreds of sites isn't essentially bad. If the article is poor quality however, and was made into numerous low quality variations, then definitely disseminating this type of article is webspam.
The Page Layout Algo
While Google's page layout algorithm received not as much of worldwide recognition compared to the Panda, it really is equally significant. This algorithm sets the guidelines for how Google wants the web page to appear when web users visit it on the search. Google warned that it will not rank websites which have little or no above-the-fold copy or those web sites that put adverts over text.
These brand new Google algorithms on website page layout and search quality must prompt website owners to adjust their approach to web design and SEO to consider the user experience firstly and to permit the ranking and conversion to genuinely follow. Seeing we now have enormous number of competing web sites in the world today, Google recognises that optimisation cannot be set aside. Helping the website ranki means utilising sound SEO methods and being a site that individuals easily love.
The trick of the chase is this: While Google indicates to the world that it desires the most effective experience for its users, it does not describe, and may not manage to definitively describe what exactly is best. Thus, the perpetual chase with Google.
Author's note: As of this press time, Google launched version 3.5 of the Panda which it identifies as freshness algorithm, whilst webspam algorithm has been officially named the Penguin.
Ironically, there is just one motive Google puts a great deal of energy into developing and releasing these numerous algorithms: to improve user experience.
If one does web design and SEO with the user experience in mind, then Google will definitely rank this website to the top.
Google Panda 3.3: Google Ranks Websites For Search Quality
With Google Panda 3.3, millions of sites which previously ranked at the top dropped 100 places off the search. Google gave rewards what it deemed as high quality websites, and punished low quality sites. Specifically, Google looked at the SEO tactic of mass writing article and distributing these content to various sites. Google called this webspam. Unfortunately, even good sites got stricken by this new release.
Thinking about it more circumspectly, there should be nothing amiss with mass article writing and distribution as a method to get back links effortlessly. To start with, if the article is high quality, then writing several hundred versions of it to get shared to several hundreds of sites isn't essentially bad. If the article is poor quality however, and was made into numerous low quality variations, then definitely disseminating this type of article is webspam.
The Page Layout Algo
While Google's page layout algorithm received not as much of worldwide recognition compared to the Panda, it really is equally significant. This algorithm sets the guidelines for how Google wants the web page to appear when web users visit it on the search. Google warned that it will not rank websites which have little or no above-the-fold copy or those web sites that put adverts over text.
These brand new Google algorithms on website page layout and search quality must prompt website owners to adjust their approach to web design and SEO to consider the user experience firstly and to permit the ranking and conversion to genuinely follow. Seeing we now have enormous number of competing web sites in the world today, Google recognises that optimisation cannot be set aside. Helping the website ranki means utilising sound SEO methods and being a site that individuals easily love.
The trick of the chase is this: While Google indicates to the world that it desires the most effective experience for its users, it does not describe, and may not manage to definitively describe what exactly is best. Thus, the perpetual chase with Google.
Author's note: As of this press time, Google launched version 3.5 of the Panda which it identifies as freshness algorithm, whilst webspam algorithm has been officially named the Penguin.
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